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Immersive product analytics. Designed for VR & AR, built for you!

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Lucas Toohey

CEO & Co-founder @ Observer Analytics

Posts by Lucas Toohey

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XR Creator Series - John Corn @ Stuido Studios

By | on 08, Nov 2018 |   XR Creator Series

At Observer, our goal is to help XR developers and content creators build the best content. We believe that the community is at its best when we share our learnings and encourage each other to succeed[...]

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XR Creator Series - The Team @ Beast Inc.

By | on 25, Oct 2018 |   XR Creator Series

At Observer, our goal is to help XR developers and content creators build the best content. We believe that the community is at its best when we share our learnings and encourage each other to succeed[...]

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XR Creator Series - Sameer Baroova at FitXR (BoxVR)

By | on 16, Oct 2018 |   XR Creator Series

At Observer, our goal is to help XR developers and content creators build the best content. We believe that the community is at its best when we share our learnings and encourage each other to succeed[...]

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Three Ways VR Developers are Using Analytics to Improve Their Experiences

By | on 08, Oct 2018 |   Insights

The use of data throughout mobile and web development has become so common that it’s now become standard practice to include analytics if you’re building a website or app. This ubiquity of data allows[...]

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We've officially launched our XR analytics platform!

By | on 05, Oct 2018 |   Product

Today we are excited to announce that Observer Analytics is live! After many months of development and amazing input from our beta audience, our platform is open to the VR and AR development community[...]

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ObserVR is now Observer Analytics

By | on 11, Sep 2018 |   Product

We outgrew ObserVR so we put the ‘e’ back in and are now Observer Analytics. Let me explain…

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Our Story - Finding a Need for XR Analytics

By | on 09, Aug 2018 |   Product

We've been working in the XR space for nearly three years now and we wanted to share the path in which we traveled to get to this point. Here we outline how we landed on the need for XR analytics and [...]

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Talking VR analytics with Adam Draper of Boost VC

By | on 07, Feb 2018 |   Insights Product

I had the pleasure of being interviewed by Adam Draper, one of the most optimistic and forward-thinking investors in the virtual reality (VR) space. Listen to Season 2, Episode 18 of the Boost VC podc[...]

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Observer Analytics: Why we’re excited about VR after CES 2018

By | on 16, Jan 2018 |   Insights

Every year, we see the Virtual Reality ecosystem continue to develop and mature — convincing professionals, enthusiasts, and critics alike that the newest VR technologies are moving us closer and clos[...]

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VR metrics need to adapt to the state of the market

By | on 22, Dec 2017 |   Insights

TL;DR — In these early days of VR, weekly retention is more telling than daily retention.