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Talking VR analytics with Adam Draper of Boost VC

BoostVC - Observer Analytics

I had the pleasure of being interviewed by Adam Draper, one of the most optimistic and forward-thinking investors in the virtual reality (VR) space. Listen to Season 2, Episode 18 of the Boost VC podcast to hear Adam and me talk about how data will help developers build the best VR and AR content.

We also dig deep into how the company was conceived, the team dynamic amongst the three co-founders, what we’ve learned from the data thus far, and what we believe makes for the most engaging VR content on the market.

Key takeaways:

1. VR analytics is no longer just button clicks and page views, we now can capture a 3D dataset

2. Onboarding is tougher than ever in VR and can be highly improved with analytics

3. Focus on your weekly retention and average session length

4. VR usage follows a pattern where a majority of playtime takes place on the weekends (Friday-Sunday)

 

Lucas Toohey

CEO & Co-founder @ Observer Analytics