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Three Ways VR Developers are Using Analytics to Improve Their Experiences

By | on 08, Oct 2018 |   Insights

The use of data throughout mobile and web development has become so common that it’s now become standard practice to include analytics if you’re building a website or app. This ubiquity of data allows[...]

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Talking VR analytics with Adam Draper of Boost VC

By | on 07, Feb 2018 |   Insights Product

I had the pleasure of being interviewed by Adam Draper, one of the most optimistic and forward-thinking investors in the virtual reality (VR) space. Listen to Season 2, Episode 18 of the Boost VC podc[...]

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Observer Analytics: Why we’re excited about VR after CES 2018

By | on 16, Jan 2018 |   Insights

Every year, we see the Virtual Reality ecosystem continue to develop and mature — convincing professionals, enthusiasts, and critics alike that the newest VR technologies are moving us closer and clos[...]

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VR metrics need to adapt to the state of the market

By | on 22, Dec 2017 |   Insights

TL;DR — In these early days of VR, weekly retention is more telling than daily retention.

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Virtual Reality NEEDS specialized analytics to succeed!

By | on 20, Nov 2017 |   Insights

The topic of making “data driven” or “data informed” decisions has been increasing in relevance over the last decade. A company’s ability to utilize quantitative input allows them to make educated, un[...]