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Immersive product analytics. Designed for VR & AR, built for you!

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We've officially launched our XR analytics platform!

Virtual Reality Analytics LaunchToday we are excited to announce that Observer Analytics is live! After many months of development and amazing input from our beta audience, our platform is open to the VR and AR development community. We believe that analytics are an essential part of the XR development cycle and we want to support both games and applications that are pushing the boundaries in XR development. The service is free to get started, requires minimal integration, and automates data collection for core XR metrics. Through analytics, developers can track user behavior and application performance to identify points of friction, increase retention, and build more engaging content.

With support for both Unity and Unreal Engine – and new features being added all the time – Observer offers the most complete solution for developers building immersive experiences.

To learn more about Observer Analytics, please visit


The Observer Analytics Team


Lucas Toohey

CEO & Co-founder @ Observer Analytics